BBA in Data Science & Analytics (BBA-DSA) is an industry-oriented undergraduate program that combines core business management education with modern data science and analytics skills. The course is designed for students who want to build careers in data-driven business decision-making, analytics, and digital transformation.
In today’s competitive business environment, organizations rely heavily on data insights to improve operations, understand customers, and plan growth strategies. This program equips students with the ability to collect, analyze, interpret, and visualize data while understanding key business functions such as marketing, finance, operations, and human resources.
The curriculum typically covers business fundamentals, statistics, data analysis, business intelligence, Python/R basics, machine learning concepts, SQL, data visualization tools, and analytics for marketing & finance. Along with technical skills, students develop critical thinking, problem-solving, communication, and managerial skills, making them job-ready for analytics roles.
BBA in Data Science & Analytics is suitable for students from commerce, science, or arts backgrounds who are interested in blending business strategy with technology. Graduates can pursue careers as Business Analysts, Data Analysts, Operations Analysts, Marketing Analysts, or move on to higher studies such as MBA in Business Analytics, Data Science, or Management.
With the growing demand for analytics professionals across industries like IT, finance, healthcare, e-commerce, consulting, and startups, this program offers strong career potential and long-term growth.
A BBA in Data Science & Analytics (BBA-DSA) opens the door to a wide range of career opportunities in business analytics, data-driven decision-making, and management roles. As organizations increasingly rely on data to improve performance and competitiveness, professionals with a combination of business knowledge and analytical skills are in high demand.
Graduates can start their careers in roles such as:
Business Analyst – Analyze business data to improve strategies, operations, and profitability
Data Analyst – Collect, clean, and interpret data to generate actionable insights
Marketing Analyst – Use data to evaluate campaigns, customer behavior, and market trends
Operations Analyst – Optimize supply chain, logistics, and operational efficiency using analytics
Financial Analyst (Junior Level) – Assist in budgeting, forecasting, and financial data analysis
Business Intelligence (BI) Executive – Create dashboards and reports for management decision-making
MIS Executive / Data Executive – Manage data reporting and performance metrics
BBA in Data Science & Analytics graduates can find opportunities across multiple industries, including:
IT & Software Companies
Banking, Finance & FinTech
E-commerce & Retail
Healthcare & Pharma
Consulting & Analytics Firms
Manufacturing & Supply Chain Companies
Digital Marketing Agencies
Startups & Tech-Driven Enterprises
Freshers: ?3 LPA – ?6 LPA
With Experience & Certifications: ?6 LPA – ?10+ LPA
(Salaries vary based on skills, tools, industry, and location)
After completing BBA-DSA, students can enhance their career prospects through:
MBA in Business Analytics / Data Science / Management
PG Diploma in Data Science, AI, or Analytics
Professional certifications in Python, SQL, Power BI, Tableau, Machine Learning, or Cloud Analytics
With experience, professionals can grow into roles such as Senior Business Analyst, Analytics Manager, Product Analyst, Strategy Consultant, or Data Science Manager.
Strong demand across industries
Combines management + technology skills
Suitable for non-technical students
Excellent foundation for MBA & analytics careers
Long-term growth in the data-driven economy
Semester 1
Principles of Management
Business Economics
Financial Accounting
Business Mathematics
Fundamentals of Data Science
Business Communication
Semester 2
Organizational Behaviour
Business Statistics
Cost & Management Accounting
Introduction to Programming (Python Basics)
Digital Business & E-Commerce
Environmental Studies / Value Education
Semester 3
Marketing Management
Human Resource Management
Database Management Systems (DBMS)
Data Analysis Using Python
Statistical Methods for Analytics
Minor Project / Case Study
Semester 4
Financial Management
Operations & Supply Chain Management
SQL for Data Analysis
Data Visualization Tools (Power BI / Tableau)
Business Intelligence Systems
Internship / Industry Exposure
Semester 5
Business Analytics
Machine Learning for Business (Introductory)
Predictive Analytics
Big Data Fundamentals
Research Methodology
Elective I
Semester 6
Strategic Management
AI Applications in Business
Marketing & Financial Analytics
Data Governance, Ethics & Security
Capstone Project
Elective II
Follow these simple steps to secure admission in BBA in Data Science & Analytics with expert guidance from Admission Duniya:
Choose the right college or university offering BBA in Data Science & Analytics based on:
Our experts at Admission Duniya will help you shortlist the best options.
Fill out the Admission Duniya registration form with basic details:
Full Name
Contact Number
Email ID
Course Applied For
Education Details
After registration, our counselor will contact you for a one-on-one consultation.
Submit the required documents for verification:
Our team checks everything to ensure a smooth application process.
We will assist you in:
No errors, no delays — our team checks everything.
After submission:
Our support team assists you with online payment procedures and fund receipts.
Once your admission is accepted:
We continue to support you even after admission — right up to course commencement.
For Help Call or WhatsApp us: +91 70990-92900
Copyright ©2021 Admissions Duniya
