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Eligibility

Passed with min % in PCM for GEN & % for SC/ST/OBC

Duration

3 Year

BBA in General Management is a 3-year undergraduate business program designed to provide students with a strong foundation in management, leadership, communication, and business operations. The course covers core areas such as marketing, finance, human resources, entrepreneurship, organizational behavior, and business analytics.

Students learn decision-making, problem-solving, teamwork, and managerial skills through case studies, projects, presentations, internships, and industry interactions. This degree prepares students for entry-level managerial roles and further studies, such as an MBA or specialized PG programs.

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Graduates can work across multiple sectors since General Management skills apply to almost every industry.

Popular job roles include:

  • Business Development Executive

  • Marketing Coordinator

  • HR Executive

  • Operations Executive

  • Sales Manager

  • Customer Relations Executive

  • Management Trainee

  • Project Coordinator

  • Entrepreneur / Startup Founder

  • Administrative Officer

  • Financial Analyst (Entry-level)

Industries include IT, Retail, Banking, Consulting, Hospitality, Healthcare, and Startups.

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Semester 1 & 2

  • Principles of Management

  • Business Economics

  • Financial Accounting

  • Business Mathematics

  • Business Communication

  • Marketing Management

  • Organizational Behavior

Semester 3 & 4

  • Human Resource Management

  • Financial Management

  • Operations Management

  • Business Statistics

  • Entrepreneurship Development

  • Management Information Systems

  • Business Law

Semester 5 & 6

  • Strategic Management

  • International Business

  • Project Management

  • Business Analytics

  • Elective Subjects

  • Industry Internship

  • Final Project / Viva

(Syllabus may vary depending on the institution.)

  • Application Form – Fill online/offline application.

  • Eligibility Check – Based on Class 12 marks.

  • Entrance Exam (if applicable) – Some colleges conduct entrance tests.

  • Personal Interview – To assess communication and managerial aptitude.

  • Merit List / Selection – Based on overall performance.

  • Fee Payment & Document Verification – To confirm admission.

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  • Must have completed 10+2 from a recognized board.

  • Minimum 45%–50% marks (depending on institution).

  • Students from any stream (Arts/Commerce/Science) can apply.

  • Some institutes may require an entrance exam or interview.

3 Years (6 Semesters)

FAQ

It is a 3-year undergraduate business program that teaches the fundamentals of management, marketing, finance, HR, operations, communication, and leadership.

Students who have completed 10+2 from any stream with at least 45–50% marks can apply.

You will learn leadership, communication, problem-solving, team management, financial basics, marketing strategies, and business decision-making.

Graduates can work as Business Development Executive, HR Executive, Marketing Coordinator, Operations Executive, Sales Manager, Project Coordinator, Management Trainee, or start their own business.

IT, Banking, Retail, Consulting, Manufacturing, Hospitality, Healthcare, E-commerce, and Startups.

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