Passed with min % in PCM for GEN & % for SC/ST/OBC
Duration
2 Year
MBA in Digital Business Management with a Minor in Data Analytics is a 2-year postgraduate management program focused on digital transformation, e-commerce, digital strategy, and data-driven decision-making. The program blends core management subjects with analytics-led insights, enabling students to plan, execute, and scale digital businesses. Through industry-aligned modules, live projects, and analytics tools, students learn to convert data into actionable business strategies across marketing, operations, and leadership.
Candidates must have a Bachelor’s degree in any discipline from a recognized university with minimum qualifying marks as prescribed by the institution.
(Admission may be through entrance exams, GD/PI, or merit-based selection depending on the university.)
2 Years (4 Semesters)
Semester I
Principles of Management
Managerial Economics
Accounting for Managers
Business Communication
Quantitative Techniques
Semester II
Digital Business Models
Marketing Management
Financial Management
Business Research Methods
Introduction to Data Analytics
Semester III
E-commerce & Platform Management
Digital Marketing & Growth Strategies
Data Visualization & Storytelling
Analytics Tools (Excel, SQL, Power BI / Tableau)
Semester IV
Digital Transformation Strategy
Predictive Analytics for Business
Technology & Innovation Management
Capstone Project / Internship
Minor Project in Data Analytics
(Exact syllabus may vary by university and analytics partner framework.)
Graduates can pursue roles such as:
Digital Business Manager
Business Analyst
Digital Marketing & Growth Manager
Product Manager
E-commerce Manager
Data-driven Strategy Analyst
Digital Transformation Consultant
Employment Sectors
E-commerce & Retail
IT & Digital Services
Consulting Firms
Startups & Tech-enabled MSMEs
Banking, FinTech & EdTech
Corporate Strategy & Innovation Teams
The admission process for this course is simple, transparent, and fully assisted by ADMISSION DUNIYA, India’s trusted educational consultancy. Our expert counselors guide students at every step, from enquiry to final admission confirmation.
Step-by-Step Admission Process
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FAQ
This program focuses on end-to-end digital business strategy, including e-commerce, platforms, operations, and digital transformation, while Digital Marketing mainly focuses on promotions and campaigns.
Yes. The program starts with foundational analytics and digital concepts, making it suitable for students from arts, commerce, science, and engineering backgrounds.
The Institute of Analytics supports the program with industry-aligned analytics content, practical frameworks, case studies, and skill-oriented exposure to real-world business analytics.
Yes. Students are trained in Excel, SQL, Power BI/Tableau, and data visualization tools relevant to digital business decision-making.
Students work on live digital business cases, e-commerce analytics projects, growth strategy dashboards, and predictive business models.
Available Universities for
MBA Digital Business Management with Data Analytics
