Passed with min % in PCM for GEN & % for SC/ST/OBC
Duration
2 Year
Master of Business Administration (MBA) in Digital Marketing is a 2-year postgraduate program designed to equip students with advanced knowledge of marketing strategies in the digital era. This course combines traditional business management concepts with modern digital tools such as SEO, social media marketing, content marketing, email marketing, web analytics, paid advertising, and e-commerce strategies.
The program focuses on:
Strategic marketing planning
Consumer behavior in digital platforms
Brand management in online environments
Data-driven marketing decisions
Performance marketing and ROI measurement
Students gain practical exposure through live projects, internships, case studies, and industry certifications (Google Ads, Meta Ads, Analytics, etc.).
Bachelor’s degree in any discipline from a recognized university
Minimum 50% aggregate marks (45% for reserved categories in some institutions)
Entrance exam score (CAT / MAT / XAT / CMAT / State-level MBA entrance exams – depending on institution)
Some colleges may conduct Group Discussion (GD) and Personal Interview (PI)
2 Years (Full-Time)
Divided into 4 Semesters
Executive MBA option: 1 Year (for working professionals)
Some institutions offer online or distance learning modes
The admission process for this course is simple, transparent, and fully assisted by ADMISSION DUNIYA, India’s trusted educational consultancy. Our expert counselors guide students at every step, from enquiry to final admission confirmation.
Step-by-Step Admission Process
Course Enquiry
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Eligibility Check & Document Verification
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Semester 1
Principles of Management
Managerial Economics
Financial Accounting
Business Communication
Marketing Management
Semester 2
Human Resource Management
Financial Management
Consumer Behavior
Business Research Methods
Operations Management
Semester 3
Digital Marketing Fundamentals
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Google Ads & PPC
Email & Content Marketing
Semester 4
Web Analytics & Data Analysis
E-commerce & Online Business
Mobile Marketing
Digital Branding Strategy
Internship / Live Project
Graduates of MBA in Digital Marketing can work in startups, MNCs, agencies, and even launch their own digital marketing firm.
Job Roles
Digital Marketing Manager
SEO Specialist
Social Media Manager
PPC/Google Ads Specialist
Content Marketing Manager
E-commerce Manager
Brand Strategist
Marketing Analyst
Growth Hacker
Industries Hiring
IT & Software Companies
E-commerce Platforms
Digital Marketing Agencies
Media & Advertising Firms
Retail & FMCG Companies
EdTech & FinTech Companies
FAQ
MBA in Digital Marketing is a 2-year postgraduate management program that focuses on online marketing strategies such as SEO, social media marketing, content marketing, paid advertising, web analytics, and digital brand management.
MBA in Digital Marketing focuses specifically on online marketing tools and digital platforms, while MBA in Marketing covers both traditional and digital marketing. If you want a career in online marketing, digital advertising, or e-commerce, this specialization is highly beneficial.
Analytical thinking
Creativity
Communication skills
Basic understanding of social media and internet platforms
Interest in marketing and business strategy
Graduates can work as:
Digital Marketing Manager
SEO Specialist
Social Media Manager
PPC/Google Ads Expert
Content Strategist
Marketing Analyst
E-commerce Manager
Yes. Students from any academic background (Science, Commerce, Arts, Engineering, etc.) can pursue this course.
Available Universities for
MBA in Digital Marketing
