What is MBA Marketing?
MBA Marketing provides students with the knowledge and technique of creating a narrative around any particular product and service with the help of analytics, storytelling, communications, customer behaviour and management skills. MBA Marketing has found new life with the Growth of Digital Marketing in India.

With the change in time and with more and more digitalisation, companies have to become more efficient in reaching out global audience. Since 2015, Digital marketing has taken the front-seat compared to traditional marketing techniques. MBA Marketing refers to a Master of Business Administration with a focus on Marketing aspect. 

• MBA marketing is one of the top specializations of MBA that focuses on topics such as market research, advertising, branding, and international markets.
• Apart from core MBA marketing subjects, the course also teaches you how to present your market strategies to the customers, and how to network effectively.
• The related courses along with MBA marketing include Marketing Management, Sales, Operations Management, Consumer Strategy, Digital Marketing and Social Media Marketing.
• The course will help you to gain knowledge and insights about the marketing strategies of top companies globally, which will help you to work effectively in top management companies.
• Pursuing MBA in Marketing not only confirms a high salary but also assures a higher and better growth in career. 
• This program takes 2 years to be completed and it comprises of various subjects such as marketing management, finance, business studies and accounting. 

Why MBA Marketing?

• MBA Marketing course not only teaches the traditional marketing strategies but also the new age concepts such as Digital Marketing, Social Media Marketing, Email Marketing, etc.
• MBA  Marketing graduates can switch to Consultancy or Enterprising Management after the completion of the course.
• As per Payscale, the average salary of a Marketing manager is INR 9,03,076 which is higher compared to an HR manager (INR 7,82,489) or Operations manager would get (INR 8,32,787).
• MBA marketing is one of the popular and demanding MBA Specializations. The top recruiters for MBA marketing graduates are Sony, Spencer’s Retail India Pvt Ltd, KPMG, Ranbaxy, Tech Mahindra, etc.
• The reason why MBA marketing is so popular is that every company relies on marketing to build customer loyalty, and increase their revenue.
• Marketing sector is known to be the topmost recruiting sector in MBA Placements. As per IIM Ahmedabad Placements reports, Marketing was the second highest recruiting sector after Finance, with highest CTC of INR 27 lakhs per annum offered by HUL.

MBA Marketing Eligibility
The basic eligibility criteria for procuring admissions to the MBA Marketing course have been discussed below:

• A bachelor’s degree in any discipline from a recognized board or university. The passing percentage should be 50% or equivalent CGPA.
• There’s a 5% relaxation for all the reserved category candidates (SC/STs) i.e. the passing percentage should be 45%.
• Some colleges allow final year students to apply, provided they submit a no objection certificate from the principal.
• Some colleges consider high merit scores of 60% and above such as IIMs.

MBA Marketing Scope
MBA Marketing offers jobs in various positions for freshers as well as experienced candidates. Freshers get jobs in positions such as Brand Manager, Sales Manager, Digital Marketing Manager, while the experienced gets a job as Marketing Executive, marketing Managers, marketing Specialist, Business analysts. 

The designation that are offered to the MBA Marketing Students are Consultant, International Finance Manager, Export Coordinator, and Management Consultant.