Passed with min % in PCM for GEN & % for SC/ST/OBC
Duration
2 Year
MBA in Marketing and Finance with a Minor in Business Analytics is a 2-year postgraduate management program that integrates core marketing and financial management with data-driven decision-making and analytics skills. Designed in association with the Institute of Analytics, the program emphasizes real-world business analytics, marketing intelligence, financial modeling, and strategic insights using modern tools and techniques. Graduates are trained to make evidence-based business decisions across marketing, finance, and leadership roles.
Candidates must have a Bachelor’s degree in any discipline from a recognized university with minimum qualifying marks as prescribed by the institution.
(Entrance exams, GD/PI, or merit-based admission may apply depending on the university.)
2 Years (4 Semesters)
Semester I
Principles of Management
Managerial Economics
Accounting for Managers
Business Communication
Quantitative Techniques
Semester II
Marketing Management
Financial Management
Operations Management
Business Research Methods
Introduction to Business Analytics
Semester III
Consumer Behavior
Financial Markets & Institutions
Marketing Analytics
Data Visualization & Dashboarding
Analytics Tools (Excel, SQL, Power BI / Tableau)
Semester IV
Strategic Marketing Management
Financial Modeling & Valuation
Predictive Analytics for Business
Capstone Project / Internship
Minor Project in Business Analytics
(Exact syllabus may vary by university and analytics partner framework.)
Graduates can pursue roles such as:
Marketing Analyst
Business Analyst
Financial Analyst
Marketing Manager
Product & Growth Analyst
Strategy & Consulting Associate
Data-driven Business Manager
Employment Sectors
FMCG & Retail
Banking, Financial Services & Insurance (BFSI)
Consulting Firms
E-commerce & Digital Marketing Companies
Analytics & Market Research Firms
Corporate Strategy Teams
The admission process for this course is simple, transparent, and fully assisted by ADMISSION DUNIYA, India’s trusted educational consultancy. Our expert counselors guide students at every step, from enquiry to final admission confirmation.
Step-by-Step Admission Process
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FAQ
This program combines dual specializations (Marketing & Finance) with a Business Analytics minor, enabling students to make data-driven marketing and financial decisions, unlike traditional MBA programs that rely more on theory.
No. The course starts with foundational analytics concepts and gradually introduces tools like Excel, SQL, Power BI/Tableau, making it suitable for beginners.
The Institute of Analytics provides industry-aligned content, analytics frameworks, case studies, and skill-based exposure, enhancing the practical relevance of the program.
Some institutions offer analytics skill certificates or digital badges as part of the minor, subject to institutional and partner norms.
Yes. Graduates from engineering, science, arts, or commerce backgrounds can pursue this program, as analytics skills are taught from the basics.
Available Universities for
MBA Marketing & Finance with Business Analytics
