Passed with min % in PCM for GEN & % for SC/ST/OBC
Duration
2 Year
The PGDM in Business Analytics is a 2-year full-time postgraduate program that blends management education with data analytics, machine learning, business intelligence, and statistical decision-making. The course is designed to produce business leaders who can interpret data, solve complex business problems, and drive strategic decision-making using analytical insights.
The program integrates managerial subjects like marketing, finance, operations, and HR with technical skills such as data handling, programming, predictive modeling, and data visualization. Students gain hands-on experience through real-time projects, analytics labs, internships, and case-based learning.
Graduates of PGDM–Business Analytics can pursue high-demand roles across multiple industries. Common job roles include:
Job Roles
Business Analyst
Data Analyst
Business Intelligence Analyst
Marketing Analyst
Financial Analyst
HR Analyst
Operations & Supply Chain Analyst
Product Analyst
Risk Analyst
Analytics Consultant
Data Scientist (entry-level)
Top Hiring Industries
IT & Software
Banking & Financial Services
Consulting
E-Commerce
Telecom
Healthcare & Pharma
Retail & FMCG
Logistics & Supply Chain
Ed-Tech & Startups
Semester 1
Principles of Management
Business Communication
Business Statistics
Marketing Management
Financial Accounting
Quantitative Techniques
Organizational Behaviour
Semester 2
Data Analytics for Business
Python / R Programming
Database Management & SQL
Operations Management
Research Methodology
Managerial Economics
Data Visualization (Tableau/Power BI)
Semester 3
Machine Learning for Business
Predictive Analytics
Big Data Analytics
Marketing Analytics
Financial Analytics
HR Analytics
Strategic Management
Semester 4
Business Intelligence
Cloud & AI Applications
Capstone Project
Industry Internship / Live Project
Electives (Advanced Analytics, Deep Learning, Supply Chain Analytics, etc.)
Application Submission
Candidates apply online/offline with academic details and supporting documents.
Entrance Exam Score
Candidates must have a valid score in management entrance tests such as: CAT / MAT / XAT / CMAT / ATMA / GMAT.
Shortlisting
Based on entrance exam scores, academics, and overall profile.
Selection Rounds
Group Discussion (GD)
Personal Interview (PI)
Written Ability Test (if applicable)
Final Selection
Based on composite score: entrance exam + GD/PI + academic record + work experience (if any).
Admission Confirmation
Selected candidates confirm their seat by paying the admission fee.
2 Years (Full-Time PGDM Program)
Structured into 4 semesters with an internship
Bachelor’s degree in any discipline from a recognized university
Minimum 50% marks in graduation (45% for reserved categories — institute-specific)
Valid score in any national-level management entrance exam such as: CAT / MAT / XAT / CMAT / ATMA / GMAT
Final-year undergraduate students may also apply
Good analytical ability and basic quantitative aptitude preferred
FAQ
Yes. An AICTE-approved PGDM is considered equivalent to an MBA for jobs, higher studies, and government opportunities.
No. Students from any academic background can apply. Basic math aptitude and interest in data are helpful.
Yes. Students undergo a summer internship and a final capstone project with real-time datasets.
