Passed with min % in PCM for GEN & % for SC/ST/OBC
Duration
3 Year
BBA in Digital Marketing is a 3-year undergraduate program designed to teach students modern marketing strategies using digital tools and platforms. The course covers SEO, social media marketing, content creation, digital advertising, branding, analytics, website management, email marketing, and e-commerce.
It blends business administration with digital marketing, preparing students for the fast-growing online marketing industry. Students learn through case studies, live campaigns, internships, and hands-on tools like Google Ads, Facebook Ads, Canva, WordPress, Analytics, and more.
Digital Marketing is one of the fastest-growing fields, offering excellent job opportunities across industries.
Job Roles After BBA Digital Marketing:
Digital Marketing Executive
SEO Specialist
Social Media Manager
Content Writer / Creator
Google Ads / PPC Specialist
Email Marketing Specialist
Brand Strategist
Digital Marketing Analyst
E-commerce Manager
Influencer Marketing Manager
Copywriter
Website Manager / WordPress Specialist
Top Recruiters:
Google
Amazon
Flipkart
Zomato
Swiggy
Infosys
Wipro
Accenture
Digital marketing agencies
E-commerce companies
Startups
Semester 1
Principles of Management
Business Communication
Fundamentals of Marketing
Basics of Digital Marketing
Computer Applications
Business Economics
Semester 2
Consumer Behaviour
Social Media Marketing
Content Creation & Marketing
Graphic Design Tools (Canva, Photoshop basics)
Website Planning & WordPress
Semester 3
Search Engine Optimization (SEO)
Google Ads & PPC
Email Marketing
Analytics & Reporting
Brand Management
Semester 4
E-Commerce Management
Mobile Marketing
Influencer Marketing
Affiliate Marketing
Digital Advertising Strategies
Semester 5
Digital Marketing Analytics
Marketing Automation
Video Marketing
Entrepreneurship
Live Projects / Case Studies
Semester 6
Strategic Digital Marketing
Advanced SEO
Online Reputation Management
Capstone Project / Internship
Portfolio Development
(Syllabus may vary slightly by college, but this is the standard structure.)
Application Submission
Apply online or offline through the college admission form.
Eligibility Check
10+2 marks and documents are verified.
Entrance Test / Direct Admission
Most colleges offer merit-based admission; some may conduct interviews.
Selection & Counselling
Shortlisted candidates attend counselling or personal interview.
Provisional Admission Letter
Issued after initial fee payment.
Document Verification
Submit original and photocopies.
Final Admission Confirmation
Full fee payment + onboarding + orientation.
Passed 10+2 (any stream: Arts, Commerce, or Science)
Minimum 45%–50% marks
English preferred
No entrance exam is required in most colleges
3 Years (6 Semesters)
FAQ
No. Basic website tools like WordPress are taught from scratch.
Yes. Arts, Commerce, and Science students are eligible.
Most colleges include an internship or live project in the final year.
